ToeSox Ads
Ad Art
Joe has been an ardent admirer of Jasper Johal's photography since he first saw an exhibit of "The Body as Temple" four years ago. He thought more people should be made aware of this beautiful art. So Joe teamed up with Jasper to create a series of ToeSox ads to bring attention to "The Body as Temple" collection.
In 2009, ToeSox launched an ad campaign in Yoga Journal and Pilates Style Magazine that sparked a lot of buzz. The ads have been revered as art - embracing the purity of yoga and the functionality of ToeSox.
Kathryn BudigKathryn Budig is a renowned yoga instructor and writer. Kathryn's slender figure surprises you with its incredible strength.

See her ToeSox ads

Carrie Macy Carrie Macy is respected Pilates studio owner in Los Angeles. Her exquisite dancer figure shows off Pilates positions with grace and precision.

See her ToeSox ads

Jasper Johal Jasper Johal is a leading photographer of yoga and fitness in the country. 

Read more about Jasper

 

Pencil Pick Up

" Place a pencil on the floor in front of you at the same angle as the toes on your right foot, with the point on the pinky-toe side. Stand or sit on the edge of a chair with good posture and put your weight into your heel. Fan the toes out and wrap them around the pencil. If you can pick up the pencil, try to write your name with it on a piece of paper."

Pilates Style Magazine, July/August 2006

Foot Fitness by Becky Mollencamp